The School of Business Administration's Marketing programcourse, "New Media Marketing," has been officially approved by theSichuan Provincial Department of Education for the Second Batch of Applied LearningCourses for Undergraduate Institutions. This successful selection places itamong the 90 top provincial-level courses and serves as a powerful endorsementof our commitment to developing highly practical and application-orientedcurricula.

The "New Media Marketing" course is designed tomeet the demands of Sichuan's modern service industry, built upon thephilosophy of "Technology Empowerment + Creative Drive + CommercialImplementation." Its innovative educational model is characterized by "Deepintegration of industry and education, full-chain project empowerment, anddirect employment certification."

The course team is dedicated to continuous improvement,planning to establish a "New Media Marketing Omnichannel ResearchCenter" and developing cutting-edge modules focusing on AIGC (AI-GeneratedContent) and Virtual Anchors. This will ensure the program remains at theforefront of the industry, supplying high-quality, application-oriented talentto the modern service sector.

This provincial approval serves as a catalyst for theuniversity to accelerate its broader curriculum reform. We are committed torestructuring and enhancing the applied course system to cultivate highlyskilled, innovative professionals ready for the challenges of future industrialchange.